BAFTA award-winning Creative Director David Clews (International Emmy award-winning Educating series; Rose d’Or winning Real Marigold Hotel; Ibiza Weekender) will continue working across Twofour in a new consultancy role, remaining exclusive to the label in non-scripted programming but with the flexibility to pursue broader scripted opportunities. The new look team is completed by newly promoted Director of Programmes Twofour West, Rachel Innes-Lumsden (Save Money: Lose Weight, Matt Allright’s Housing Scandal), Sam Grace, Director of Programmes leading the charge at the Cardiff-based Boomerang, Group Director of Production Shireen Abbott and Jake Roberts, who has been promoted to Financial Director.


Carter has also appointed Pukar Mehta to work alongside him as Chief Operating Officer of MultiStory Media and Twofour, with responsibility across areas including production, finance, business affairs, HR and technology. Mehta joined ITV in 2010 as the Group’s Head of Business Development before moving across to Commercial Director of ITV Studios in 2014, leading on acquisitions and investments alongside his portfolio responsibility over ITV Studios’ labels. Mehta, who starts with immediate effect, has sat on the board of Twofour for the last four years.


Twofour and Multistory Media retain their separate identities.


Acquired in 2015 by ITV Studios, Twofour has a regional base in Plymouth and a nations base in Cardiff.