Rabbit Films, one of Finland’s leading independent production companies has appointed Sam Ferguson, a former ITV Studios Global Entertainment (ITVSGE) executive to their international sales team.

Based in London, Ferguson has joined Rabbit Films in August, 2019 as their Senior Sales Manager. Her responsibilities will include managing Rabbit Films’ sales efforts across Asia and all English-speaking territories. She will report to Rabbit’s Head of International, Jonathan Tuovinen, who has lead the international department since 2016.

Ferguson previously held the position of Sales Manager at ITV Studios Global Entertainment and managed sales into Russia, CIS, Baltics and the Balkans. During her role, she worked with globally successful entertainment formats including Love Island, Come Dine with Me and Hell’s Kitchen, and scripted series such as The Bodyguard, Harlots and World on Fire.

Prior to ITVSGE, Ferguson worked as Banijay Rights’ Format Sales Executive, selling key brands including Wife Swap, Fort Boyard and Psychic Challenge into CEE and Asia. She has also previously held positions at Zodiak Rights, Sony, PRS for Music and BAFTA.

Rabbit Films is a TV and film production company founded in 2000 by four friends better known as The Dudesons. It has grown into one of the largest independent entertainment media companies in Finland with several big non-scripted primetime shows on air. Most of Rabbit’s shows are original creations, and the company’s current catalogue includes formats such as primetime entertainment show Posse, musical comedy talent show King, and adventure reality The Ultimate Expedition. Rabbit Films also produces shows based on international formats, such as the huge relaunch of Who Wants to Be a Millionaire, Saturday Night Live and Shark Tank.