Looking Glass International (LGI), the Australian based distribution company specializing in factual programming announced today the launch of a new corporate brand identity and name. The company will now be known as LGI Media and amongst the other changes will be the company’s logo and domain name.
The corporate name has been refreshed to reflect LGI’s evolving its brand identity. As a valuable asset and with the reputation built under its previous identity, the optimal decision was to refresh the logo, website and visual identity rather than completely change the company name. By evolving its brand identity, LGI Media will continue to develop, finance, market and distribute unscripted programming, create a foundation for new opportunities and offer a fresh, dynamic approach to content acquisition.