In a move that throws the gauntlet to its rivals, especially Netflix, Disney has announced that its DTC services Disney+, ESPN+ and Hulu are to be available in a bundle priced at just $12.99.

The announcement came as Disney revealed a strong third quarter of 2019 where it showed major gains in its direct-to-consumer business as well as in broadcast and media and networks business lines.

For the for its third fiscal quarter ended 29 June 2019 – reflecting the consolidation of the acquisition of Twenty-First Century Fox (21CF) and activities related to the Hulu OTT service whose share of ownership it increased — the company posted revenues of $20,245 billion, up 33% annually, driving net income of $1.437 billion down 51% compared with the period a year ago.