Global digital entertainment platform ZEE5 announced that the multi-country, integrated social media and marketing agency, DViO has been brought onboard to drive its social media strategy for APAC, MENA and Europe. The mandate was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.

DViO Digital gets onboarded at a time when ZEE5 is aggressively ramping up its expansion across markets. Launched across 190+ markets in October 2018 with over 100,000 hours of content across TV Shows, Movies, Originals and more, ZEE5 has already seen tremendous success in key international markets among South Asian audiences. The streaming platform recently announced the addition of content across 5 international languages Thai, Malay, Bahasa, Russian and German, making its vast bouquet of content accessible now even to mainstream audiences in these markets who love Indian movies and TV Shows.

DViO has been mandated to drive cohesive social media strategies for ZEE5 with a digital first approach across APAC, MENA and Europe and craft experiences that will further strengthen the connect that ZEE5 has built with its international audiences in these markets.