On International Women’s Day, Cartoon Network officially celebrates the birthday of The Powerpuff Girls in Asia with #Empowerpuff. The campaign is a movement that embraces empowerment and puts the spotlight on driven girls, young ladies and women who are Asia’s game changers.
Can you believe that it has been 20 years since super-cute/super-fierce trio first used their awesome powers to save the world before bedtime? Time flies as fast as these wide-eyed superheroes, and now Cartoon Network is celebrating the ultimate girl-power ambassadors in ways that would make even Princess Morbucks happy.
Over the next few months, Cartoon Network will premiere a series of short-form content on its social and digital platforms featuring trailblazers making a name for themselves. The series will include the likes of Singapore-based crochet artist Kelly Limerick and Instagram baking sensation Susanne Decochiffon, in addition to other influencers in the Philippines. Each woman will share their life-story and will partner with Cartoon Network to create bespoke experiences, content and products.
These local and regional efforts come under the larger initiative which includes a global content-creation partnership with five female artists to create seven seconds of animation of The Powerpuff Girls in their own unique style. The five included two from Asia: Dahee Jeong from South Korea and Xiya Lan from China.
The campaign also featured the launch of the Empowerpuff Internship, created to attract an array of writers, video editors, illustrators and graphic designers to curate and create original content for social media channels.
The Powerpuff Girls, which has won two Emmys, first burst on to Cartoon Network in 1998 and has captured audience’s hearts ever since. From the biggest names in fashion and apparel, this trio continues to showcase its reach through collaborations with the likes of Peter Alexander, Supre, Katie Eary, Lingua Franca, LEGO and Havaianas. Most recently, deals were struck with Champion and cutting-edge womenswear designer Christian Cowan – which debuts in Los Angeles.