NBCUniversal International Networks (NBCUIN) announced the launch of a new DreamWorks branded block on the Maldives’s first local free-to-air High Definition (HD) channel, ICE TV.

 

This is DreamWorks’ third branded block following previous launches in the Philippines and Thailand. The dedicated block will feature the latest shows in English. Viewers will be able to enjoy their favourite DreamWorks titles during the early evening from Sundays through Thursdays from 4 pm.

 

In its initial line-up, viewers can expect to catch DreamWorks’ signature series Dragons: Race to the Edge, from the critically acclaimed How to Train Your Dragon franchise, Trolls: The Beat Goes On! from the well-loved Trolls franchise, The Adventures of Puss in Boots from the Shrek franchise, and All Hail King Julien from the Madagascar franchise with many more to follow. In addition to DreamWorks’ flagship programmes, viewers will also be delighted by our preschool titles featuring favourites such as Noddy Toyland Detective and Raa Raa the Noisy Lion.

 

DreamWorks’ branded blocks have proven ability to resonate with audiences around the region. Three month’s post launch, the DreamWorks branded block on Mono29 in Thailand ranks number one in total audience share across free-to-air television, and DreamWorks is aiming to replicate the same success in the Maldives with the launch on ICE TV.