GoQuest Digital Studios, the independent end-to-end boutique content studio backed by GoQuest Media Ventures has acquired the entertainment format What Would Your Kid Do? for India.
The deal brokered with Twofour Rights sees GoQuest Digital Studios pick up the local rights to the award nominated factual format produced by the Twofour Group’s UK based Boomerang Productions.
What Would Your Kid Do? is the top ratings format which challenges parents to guess how their children will behave in a variety of situations, merging specialist factual child development psychology with an entertaining gameshow mechanic.