Ahead of her big screen debut, Bollywood newbie Sara Ali Khan made her first live chat debut hosted by UCWeb, the company within Alibaba Digital Media and Entertainment Group.
Sara Ali Khan, the daughter of Bollywood veterans Saif Ali Khan and Amrita Singh, is all set to make her debut with Abhishek Kapoor’s Kedarnath, also starring Sushant Singh Rajput. Around half million fans logged into UC Browser and UC News, to chat with Sara as she revealed interesting facts about her personal life, the Bollywood debut, and challenges in shooting for two films simultaneously.
Meanwhile, the movie campaign led by UCWeb has become a trendy topic, inspired tens of millions of fans engagements and providing enjoyable content on UC platforms.
The live chat was part of UCWeb’s efforts in providing specialized curated content across categories for its wide user base of 130 million. According to Cheetah Lab and UC Media Lab Joint Report, ‘Entertainment’ is the largest category in mobile content consumption for Indian users on UC’s News Feed platform.