iQIYI signs expanded Nickelodeon deal with Viacom
BEIJING – iQIYI, innovative market-leading online entertainment service in China, has signed a new multi year Nickelodeon content deal for mainland China with Viacom International Media Networks, division of Viacom Inc. Under the new expanded agreement, iQIYI will have exclusive streaming rights for Mandarin and English Nickelodeon programs in mainland China on iQIYI’s platforms for kids, which will see an anticipated four-fold increase of content from their previous deal.
Geng Danhao, Senior Vice President of iQIYI said: “We are delighted to be adding this roster of new Nickelodeon content across our platforms for kids. As iQIYI seeks to expand our selection of high quality children’s content, it is more important than ever to partner with world leading producers of children’s programming like Nickelodeon, a beloved children’s brand in the United States, whose content has strong appeal and relevance with the Chinese audience.”
Mark Whitehead, President and Managing Director, Asia Pacific at Viacom International Media Networks, said: “China remains a strategic market for Viacom. The extended content deal with iQIYI speaks to the success of our on-going collaboration with iQIYI who is an important content distribution partner for us in China, enabling us to meet the demand of Nickelodeon’s premium entertainment content for Chinese viewers.”
iQIYI’s collaboration with Nickelodeon first started in 2012. In 2017, iQIYI signed an exclusive cooperation agreement with Nickelodeon, winning exclusive streaming rights to Shimmer and Shine and Blaze and the Monster Machines.
This latest agreement will give iQIYI exclusive streaming rights to several hit Nickelodeon properties, including the latest seasons of Shimmer and Shine, Blaze and the Monster Machines, SpongeBob SquarePants, Top Wing, Rusty Rivets and Rise of Teenage Mutant Ninja Turtles.
For the three months (ending on 31 December 2017), iQIYI’s Monthly Active User (MAU) reached about 421 million on mobile and Daily Active User (DAU) reached 126 million; on PC platform iQIYI’s MAU and DAU reached about 424 million and 54 million respectively, making iQIYI the leading digital content service provider in mainland China.
As the online video market becomes more competitive, innovation has become key to market success. iQIYI is aggressively pursuing innovation in the areas of AI, AR and other technologies in the field of children’s entertainment in order to promote a more educational and enriching entertainment environment for children.
Last year, QiBubble launched the children’s interactive learning module ‘English Enlightenment Paradise’ through which children can use the ‘Look + Play + Practice’ composite learning mode to watch original videos, play games and remember English words.
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