MUMBAI – RED FM, India’s leading FM radio network, has launched Channel No. 935, a new-age on-air property with RJ Akriti. Catering to all bits about television shows and OTT platforms such as Netflix, Amazon Prime, Zee 5, and others, Channel No. 935 will also have TV celebrity visits with some fun behind-the-scene conversations.
The new entrant at RED FM, RJ Akriti is a well-recognised entertainment personality, fitting the RED FM brand well. She is passionate about characters in serials as much as she is about the roles they play, and is not ashamed to voice her opinions. Owing to her friendly nature with celebrities, her interviews have been described to be more of personal conversations instead of strict interviews, in turn raising the comfort level for featured celebrities.
Commenting on the new show and appointment, Nisha Narayanan, COO of 93.5 RED FM said: “OTT consumption is growing by leaps and bounds with the Gen X, Y & Z and Hindi GECs have always been popular amongst the Indian audience. Keeping these two genres in mind we conceptualised Channel No. 935.”
“The RED FM team also welcomes RJ Akriti on board and being a part of the Bajaate Raho clan, RJ Akriti is all set to increase the entertainment dose of the listeners. She is a vivacious personality and fits the bill perfectly to host a show like Channel No. 935. Being new to the RED FM family she will bring on-board a refreshing voice and high energy levels & some crazy trivia about the topmost trending shows which will help us connect with our core target group, youth,” he added.
Channel No. 935 is a first-of-its-kind show which will revolve around Hindi general entertainment channels (GECs) and OTT platforms. The show is touted to be a one stop destination for all kind of TV chatter and in-depth telly celeb interviews. From viral international content to Indian originals, Channel No. 935 will be all-encompassing with behind-the-scene content along with digital presence.