Los Angeles – GRB Entertainment has appointed C. Scot Cru to President, International, as announced by GRB’s Chief Operating Officer Marielle Zuccarelli, to whom he will report. Cru previously led Mark Burnett Productions’ international arm for fourteen years where he played a key role in the company’s expansion internationally.
“I am very excited to have Scot join GRB to helm our talented sales team. Scot’s entrepreneurial mindset and incredible sales and production expertise will greatly amplify GRB’s international expansion,” said Zuccarelli.
In his new role, Cru will be responsible for managing the profitability and growth of GRB’s international distribution division including sales, acquisitions and production. GRB is aggressively expanding its international footprint and Cru’s hire is a part of that initiative.
“I am thrilled to be joining such a forward-thinking company with an outstanding track record of delivering premium content around the globe,” said Cru. “Working alongside a great team, I look forward to strengthening our international reach and advancing relationships with our international partners.”
GRB Entertainment is an Emmy Award winning content studio and global distribution company servicing linear, digital and branded platforms. GRB was recognised for its commitment to excellence when its A&E series, Intervention, received the Emmy Award for Outstanding Reality Program.
The company has also been at the forefront of unscripted television for decades with ground breaking series including Untold Stories of the ER (TLC), Next Action Star (NBC), Showdown of the Unbeatable (Nat Geo), Growing Up Gotti (A&E), Princes of Malibu (FOX), amongst others.
GRB’s International Distribution team is globally recognised as a premiere distributor of top programming airing in more than 190 countries – with a catalogue of over 3,500 hours spanning genres including crime, docu-series, automotive, lifestyle, science, food, travel and wildlife.