KUALA LUMPUR – Malaysian content and consumer company Astro has signed a strategic partnership with SmartStudy, a Seoul-based global entertainment company, for its hit animated characters including Pinkfong and Baby Shark, over multiple fronts from merchandising to character licensing and signature events in Malaysia, Singapore and Brunei.

Astro enjoys a strong kids and parents fan base through original shows, and Pinkfong will join its list of wonderful characters such as Didi & Friends, Malaysia’s number 1 pre-school brand, Cam & Leon, an animated, non-dialogue comedy series, and Omar & Hana, a music and faith-inspired animation.

Following the signing, Astro and SmartStudy are bringing the Pinkfong Baby Shark live musical from 8-16 September at KLCC. This would be the first time this 65-minute musical with its original Korean cast and crew has ever travelled outside South Korea for Pinkfong and his best buddy, Baby Shark.

Pinkfong became an international phenomenon when the dance and sing-along video, Baby Shark, went viral with over 2 billion views online. The magenta-colored fox first met Malaysians in December last year at Astro’s Fun Escapade event which saw a 30k turnout, followed by The World of Pinkfong in March this year, which attracted 50k fans who were treated to Pinkfong’s sing and dance-along stage show, games, photo opportunities.

Special Pinkfong merchandise produced for the event, such as plush toys and sound books were quickly sold out on Go Shop, Astro’s 24-hour online shopping platform. More Pinkfong merchandise are available on www.goshop.com/pinkfong

Fans have also downloaded and enjoyed videos from the Pinkfong pass, which comprises over 400 sing and dance along videos of Pinkfong and other popular characters such as Baby Shark.