MUMBAI – GoQuest Media Ventures, independent distributor of Indian content, has announced the launch of its latest content division GoQuest Digital Studios. The Studios will develop, produce and distribute high-quality, unscripted programming based on original IP or formats for an energetic and fast-moving audience.
With operations in India, South East Asia, Middle East and Africa, the unit will be led by newly appointed Darshan Bhatt, Director of GoQuest Digital Studios.
The objective of GoQuest Digital Studios is to transform conventional brand engagement by making quality content that appeals to new-age sensibilities and inviting brands to subtly integrate their offerings in these stories.
By ensuring that the end goal of branded content becomes storytelling rather than just being a manifesto of the product features, GoQuest Digital Studios aims to make brand awareness more engaging for end users while generating high value for businesses.
“The branded content advertising market in India is growing at a brisk pace, yet brands often face great difficulty in coordinating with various agencies with different priorities. This is where GoQuest comes in,” said Darshan Bhatt.
“As India’s first one-stop destination that facilitates every aspect of content driven branding, we will bring in transformation through subtle integration of brands, developing relevant content in sync with current trends and designing personalized content strategies for the target audience of the brand, all while keeping emotions alive through meaningful stories that take consumers on an experiential journey,” he added.
Supported by GoQuest Media Ventures’ strong distribution network, GoQuest Digital Studios has a huge advantage of becoming the first peg in a powerful integrated end-to-end content creation, production and distribution model. The Digital Studios division has already received great feedback from potential partners and it aims to aggressively expand during the next quarter to kick-start productions.
GoQuest Media Ventures is the largest independent distributor of Indian content around the world. Within a span of 4 years, it has evolved into a frontrunner in the entertainment content industry by emerging as a first-of-its-kind, one stop destination for quality content creation, production and distribution.
Television syndication, digital distribution, social media monetization and subtle brand integration in target audience specific content are some of the services GoQuest specializes in. With operations spread across emerging markets such as Latin America, Africa, Middle East and South Asia, GoQuest Media Ventures aims to be the largest marketplace for worldwide content.