CHAMPAIGN, Ill. – Cobalt Digital has selected Elevate Broadcast Pte Ltd as its master distributor for Southeast Asia, a move that allows Cobalt to expand its presence in the growing Southeast Asia market through a company with deep market penetration and knowledge of regional and local customers and technology. Elevate Broadcast has been a Cobalt dealer in the region since 2016, handling Singapore and Myanmar previously.
The distributor agreement covers 10 Southeast Asian countries: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. Elevate Broadcast and Cobalt Digital are evaluating other areas within Asia where the regional center could help provide a better overall experience for customers. Initially, distribution will be for the countries in ASEAN nations, but support or knowledge-sharing will be extended to other countries.
As distributor, Elevate Broadcast will appoint local dealers in designated markets while also providing first-line service and support functions. The company will serve as a central base within Asia that will ultimately aid Cobalt in providing servicing and support facilities for all its Asian customers, including those in China and Australia. Cobalt has achieved very good penetration in Singapore and associated regional markets, and because Singapore is a free trade hub for Southeast Asia, it made sense for Cobalt to locate its Southeast Asia distribution there. Appointing Elevate Broadcast as distributor is the first step in establishing a reseller network in Southeast Asia and better supporting existing and future customers.
As technologies converge and video becomes ever-more prevalent, Cobalt products are not only being used in traditional broadcast centers but are extending into new market segments and applications. For example, besides its traditional broadcast infrastructure products, Cobalt is seeing great interest in its UHD, HDR, and IP solutions in online, telco, corporate communications, and other segments in Southeast Asia — a trend that is expected to continue.
With Elevate Broadcast in place as the distributor, Cobalt Digital customers in the region will benefit from a faster response more closely aligned with their own time zone. Additionally, service and support functions will be more immediate, and it will be possible to ship products overnight within Southeast Asia.
Cobalt will demonstrate a range of its products at BroadcastAsia2018 on the Elevate Broadcast stand, 6H3-01.
