SEOUL, KOREA ­– Asia’s leading content and media company CJ E&M and CJ Group’s home shopping and e-commerce subsidiary CJ O Shopping  jointly announced that the combined firm will be named “CJ ENM” upon completion of merger on July 1st, 2018. The new name is the abbreviation of “entertainment” and “merchandising,” which reflects the expansion of CJ’s business into global content and commerce industry.

 

Being at the forefront of spreading Korean pop culture worldwide, the merged company is expected to focus on three strategies: strengthening its portfolio of premium original content, expanding digital content studio to maximize the synergy between entertainment content and commerce, and developing global vertical commerce platform specialized in fashion, beauty and lifestyle industries.