INDONESIA ­– The Story Lab, global investor, producer and distributor of premium entertainment content and part of Dentsu Aegis Network, has appointed Geraldine Bravo as Regional Content Sales and Acquisition Director for Asia Pacific, effective immediately.

As Regional Content Sales and Acquisition Director, Bravo will be responsible for identifying and selling global and local entertainment formats that can attract valuable audiences for media owners, advertisers and IP owners. Her role will undertake investment and acquisition, working with Asia Pacific producers to innovate and identify original premium entertainment formats that The Story Lab can invest in and distribute through their global network.

Prior to her new role, Bravo worked in a variety of senior sales, marketing and promotion roles at companies including FremantleMedia Southeast Asia and Indovision (now MNC Sky Vision), overseeing licensing, production and co-production on general entertainment, reality and game show formats in the Southeast Asian territories primarily in Indonesia, Vietnam, Thailand, the Philippines and Malaysia.

Bravo will work in The Story Lab’s Asia Pacific office based in Jakarta and report to President of The Story Lab, Asia Pacific, Donovan Castillo-Mohlman.