BALI – Discovery announced plans to launch Discovery Kids, a digital subscription service for kids. Discovery Kids launches in the Philippines in the coming months and will be rolled out as a mobile, tablet and tv app to other markets in Asia and beyond.

Designed especially for kids, Discovery Kids promises an enriching watch-play-learn experience. The service features favorite characters that kids already know and love, together with classic and reimagined shows from the Discovery content library, new original games, and books designed to spark curiosity and drive children’s engagement in the world around them. Kids can jump seamlessly between watching and playing in a safe environment that kids will love and parents can trust.

This is a core part of Discovery’s strategy of pivoting from the global leader in linear to digital, with an evolving suite of multi-screen products such as Eurosport Player and Motor Trend, for passionate enthusiast communities.

Development of Discovery Kids is spearheaded by Discovery’s International Digital Development team led by Michael Lang. The global team working on the Discovery Kids launch is led by Jay Trinidad. Discovery has developed a world class team that has worked at Hulu, Google, Spotify, BBC iPlayer and Electronic Arts.