PARIS – Turner India has announced an exciting collaboration with Indian fashion designer Manish Arora for the international launch of a special Tuzki-inspired collection.

 

Launched as a part of Manish’s Fall-Winter collection, called ‘Orange is the new Zen’, was unveiled at the mecca of international fashion trends, the prestigious Paris Fashion Week. This year marks a milestone for the veteran designer, celebrating 10 glorious years of showcasing stunning designs at one of the world’s most revered fashion week.

 

The collection, including t-shirts, dresses, jackets, pants, sweat shirts and accessories like backpacks, pouches and clutch bags, inspired by the rabbit, will be widely promoted and available for sale across Manish Arora Fashion stores in China, Tuzki’s home country, before bringing it to the Indian market.

 

With quirky movements and humorous body language, groovy dance moves and a penchant for milk, the mischievous bunny quickly became an internet sensation in China. Flitting from cheekiness to profound thoughts, Tuzki’s moods have reflected those of millions of people through emoji, gifs, animations and stickers on various platforms.

 

Embodying these unique traits and features of the emoji star, the collection is a unique dove-point between Tuzki’s quirky characteristics and Manish’s astute craftsmanship. The collection features apparels and accessories that puts the spotlight on Tuzki’s funny traits and peculiarities through the fashion designer’s quintessential creativity and play on colours. This collaboration is all set to elevate Tuzki’s presence to an unprecedented international scale, expanding his popularity beyond the China market.