MUNICH ­– Munich-based brand management and media companies Studio 100 Media GmbH and m4e AG will be collaborating with Rat Pack Filmproduktion GmbH to develop and produce a live-action series of VICKY.

At Pack has already produced the two successful movies Vicky the Viking (2009, dir: Michael Bully Herbig) and “Vicky and the Treasure of the Gods” (2011, dir: Christian Ditter), which together have reached more than 6.6 million admissions in German-language cinemas.

Rat Pack executive director Christian Becker and Studio 100 Media and m4e CEO Ulli Stoef are now planning to produce the adventures of the cult Viking child Vic as a family entertainment live-action TV series. To this end a development and co-production contract has just been concluded.

Vic is a streetwise boy with red-gold shoulder-length hair who lives with his parents – the village chiefs – Ylva and Halvar in the small Viking village Flake. However, he is no typical Viking boy because he is not particularly strong and rather timid by nature – quite to the displeasure of his father Halvar. But he assists with the freely adapted proverb “intelligence is better than strength” and with ideas with which he continually helps adults and friends even in apparently hopeless situations… So, no matter how serious the problem: Vic knows a solution!

“Vicky the Viking” is a well-known children’s book series written by the Swedish author Runer Jonsson (1916-2006), which was first published in 1964 in Germany and received the German youth book prize.

In 1974 VIC was initially adapted for an animated German-Austrian-Japanese TV co-production which made an impact on generations. In 2009 and 2011 followed two successful live-action movies, with the casting show “Bully seeks strong men” that was especially created by director Michael Bully Herbig to search for the actors for Vicky the Viking. For Christian Ditter’s sequel “Vicky and the Treasure of the Gods” a unique German 3D recording system was developed for Rat Pack by such firms as Arri. In 2014 there followed Vicky the Viking produced by Studio 100 Animation and Avrill Stark Entertainment as a CGI animation series which was co-produced by TF1, ZDF and Channel 10 and successfully broadcast by ZDF as well as by KiKA.