LYON/MADRID – Euronews, the pioneer international newsroom in the production of immersive video reports, partners with The Dream VR, the only technology provider in the world able to broadcast 360º content on connected TVs.
For a potential audience of 300 million Samsung Smart TVs and 50 million Apple TVs in 180 countries, a patented technology allows The Dream VR users to activate Euronews 360º content on Smart TVs using just the remote-control arrows.
A selection of Euronews’ best immersive content is already available via a dedicated channel on The Dream VR app and fresh content will be uploaded as it is produced.
Euronews is the first news media to partner with The Dream VR, joining over 150 channels, with content from Disney, Sony, Universal, Univision and leading soccer clubs around the world.
The partnership also includes monetisation of Euronews’ 360º videos via display advertising.
Euronews was the first international newsroom to fully incorporate 360º video news into its production workflow in 2016. Today, this cutting-edge publishing platform reaffirms Euronews’ position as a leading innovator in Europe when it comes to immersive journalism.
The Dream VR team is located in Madrid, Barcelona and Miami. Its VR app has 2 million downloads and is available on every major 360º and VR platform including Samsung Smart TV, Appel TV, iOS, Android, Google Daydream, Oculus Rift, Samsung Gear, HTC Vive, Topying, Pico and coming soon to PSVR.