HYDERABAD – Leading Telugu General Entertainment Channel, Zee Telugu, will telecast its special show – Sankranthi Sambaralu to celebrate Makar Sankaranthi this year. The show will feature the entire Zee Telugu Kutumbam, the show will go on air in January this year.

Having established itself to be a leader in unique content offerings, Zee Telugu was the first Telugu General Entertainment Channel to organize special celebratory shows during festivals. Since 2011, Sankaranthi Sambaralu has won a special place in the hearts and minds of the Telugu audiences from around the world. The show will bring together all the members of the Zee Telugu Kutumbam as they celebrate the festival with a blend of fun activities and traditional games along with a unique set of performances by the Zee Kutumbam stars.

Welcoming Samantha Akkineni as the brand ambassador of Zee Telugu, alike to the Telugu tradition where the daughter-in-law goes to her maternal home for their first Sankaranthi after marriage, the celebrations will witness her presence as the new daughter-in-law in the Telugu households.

The show will also witness a fun and entertaining awards distribution.