MIAMI – Scripps Networks Interactive is bolstering its sales efforts in Latin America after doubling Food Network distribution in the region and launching a new local advertising sales unit in Brazil. As a result, Mauro Páez-Pumar has been promoted to Senior Vice President of Affiliate and Advertising Sales, Latin America.
In the newly created role, Páez-Pumar will spearhead all regional affiliate engagement efforts leading ad sales teams based in São Paulo and Miami. He is tasked with developing and implementing sales strategies and tactical programs to expand advertising across the market. In addition to his sales role, Páez-Pumar will continue to oversee off-air marketing for Latin America and will report directly to Eduardo Hauser, Managing Director, Latin America and the Caribbean.
“Mauro has been instrumental in growing our affiliate partnerships and is now pushing the boundaries to build out our local ad sales efforts,” said Hauser. “Under his leadership, the team is positioned to capitalize on the momentum of the growing Food Network brand.”
A media veteran with more than 20 years of experience in affiliate operations, sales and marketing, Páez-Pumar joined Scripps Networks in 2014. Prior to joining the company, he served as the Chief Commercial Officer of AMC Networks International Latin America, where he was responsible for all affiliate operations, sales and distribution in the region.