MIAMI – Scripps Networks Interactive is bolstering its sales efforts in Latin America after doubling Food Network distribution in the region and launching a new local advertising sales unit in Brazil. As a result, Mauro Páez-Pumar has been promoted to Senior Vice President of Affiliate and Advertising Sales, Latin America.
In the newly created role, Páez-Pumar will spearhead all regional affiliate engagement efforts leading ad sales teams based in São Paulo and Miami. He is tasked with developing and implementing sales strategies and tactical programs to expand advertising across the market. In addition to his sales role, Páez-Pumar will continue to oversee off-air marketing for Latin America and will report directly to Eduardo Hauser, Managing Director, Latin America and the Caribbean.