The leading global media network beIN has agreed a package deal with Eccho Rights to supply three Turkish drama series to air daily as part of a new entertainment and lifestyle offering in the Middle East. The series are airing on beIN’s newly launched channel beIN Drama HD1.

beIN Media Group is a global leader in sports and family entertainment with a number of major sports channels around the globe along with major entertainment partnerships in MENA. In November, beIN launched a new Arabic drama channel under the beIN Drama HD1 banner for the MENA market, with dubbed Turkish drama now a major component.

For the brand new channel Eccho Rights has licensed three series for the 6pm, 8pm and 10pm slots on a daily basis. The first is Heart of the City (Bu Şehir Arkandan Gelecek) produced by Ay Yapim for ATV earlier this year. The second title having its first exclusive run in MENA on beIN is New Bride (Yeni Gelin) from Sürec Film. The series is currently in its second season on Show TV in Turkey and has topped the ratings in Saturday prime time each week since its return in September. The third series in the beIN package is Winter Sun (Kış Güneşi) produced by Endemol Shine Turkey for Show TV.

“We are very excited about the launch of an entertainment offering from beIN in MENA. We believe it is a wise launch from beIN as there is a huge opportunity in the pay TV market for Turkish drama,” says Fredrik af Malmborg, Managing Director of Eccho Rights.