The No. 1 Kid’s channel, Nickelodeon is all set to kick off the awards season with the most unique award show in the country. After the grand success of its last two editions, ‘Kids Choice Awards’ is back in 2017 to empower the kids by providing them with an opportunity to vote for their favorites across multiple categories and decide who will take home the iconic Nickelodeon blimp. Dabur Red Paste presents Nickelodeon Kids Choice Awards 2017 powered by Jolly Rancher in association with Yellow Diamond and Funskool is slated to take place on 15th December 2017 at NSCI Dome, Mumbai. The awards which resonates ‘Kids ki choice, kids ki voice’ will once again be marked as India’s time to Slime!

Speaking on the third edition of Kids Choice Awards Nina Elavia Jaipuria, Business Head, Kids’ Cluster, Viacom18 said ” At Nickelodeon, we have always believed in empowering children and giving them an opportunity to voice their choices. It is with this belief that we started KCA and with each passing year, not only have we dialed up the connect with our young audiences and their parents but also have exponentially increased the property’s appeal to the advertising community. This being Viacom18’s 10th anniversary year, and Nickelodeon being one of the founding brands the network launched with, KCA will be bigger, better, louder and slimier than ever before!”


“Through Nickelodeon and KCA, Dabur Red Paste plans to further spread the message about dental hygiene. Also to educate children about best oral care practices with a focused and specially crafted campaign along with some fun and entertainment”, Said Mr. Harkawal Singh, Head – Marketing (Oral Care), Dabur India Ltd.”