London – Media I.M. Incorporated Ltd, the London-based content distribution company that specialises in premium animation and family entertainment, has signed a landmark deal with Discovery Kids in India for its hit animation Sunny Bunnies.

 

Under the three-year deal, which covers the pay-TV, simulcast and catch-up rights, Discovery Kids will air seasons one and two (52 x 3.5 mins) of Belarus-based Digital Light Studio’s non-dialogue comedy for four- to seven-year-olds from this November. Discovery Kids is the first Indian broadcaster to take Sunny Bunnies, bringing the total number of territories to air the series to more than 160.

 

Talking about the deal, Uttam Pal Singh, Head – Discovery Kids, Discovery Communications India, said, ‘’We are dedicated to offering differentiated content like Sunny Bunnies and proud to be a part of the world premiere of this unique comedy series. This fascinatingly crafted short format series and the mischievous characters, has all the elements to captivate and engage with the kids in India.”

 

Media IM co-founder Maria Ufland said: “Introducing Sunny Bunnies to Indian kids has long been an ambition, and Discovery is the dream partner to launch our little friends on their Indian adventure. India is not only one of the biggest, most vibrant and exciting markets in the world but it’s also an extremely challenging one to break into, which makes this deal a genuine milestone for Media I.M. And we know Indian children will love this show as much as their counterparts around the world”

 

In other Sunny Bunnies news, Brazilian SVOD app PlayKids has taken season one  of the show. The platform, aimed at children up to the age of eight, is now available in more than 100 countries in several key languages.