BBC Worldwide has inked a deal with CJ Hellovision that sees factual entertainment brand BBC Brit in South Korea for the first time. BBC Brit takes the form of a branded space on CJ Hellovision’s new OTT product, Viewing in Korea.
CJ Hellovision is the largest pay TV television company in South Korea, with over 3.2 million subscribers. It has just launched Viewing, its latest OTT product offering real-time TV channels, VOD movies and programmes for both smart TVs and digital devices.
The deal gives Viewing box owners in South Korea access to over 100 hours of BBC Brit content that is intelligent and irreverent, covering science, adventure, business, extreme characters, quirky eccentrics, music, sport and comedy.
Programmes available at launch include Fishing Impossible in which three fishing fanatics take on the ultimate extreme fishing trip across the globe to find the catch of the season; Special Forces: Ultimate Hell Week (series two) – where super fit men and women endure 12 days of physical and mental endurance to discover who can survive and ultimately win; and Million Dollar Car Hunters – where viewers can step into the jaw-dropping world of the car specialists who travel the globe hunting down highly sought-after automobiles for wealthy collectors.
“We are very excited to extend our partnership with CJ Hellovision with BBC Brit. We have had a long and fruitful relationship with them, having worked with them to deliver BBC Earth and BBC World News to their viewers, as well as providing them with dramas and documentaries for their other TV and OTT services. We’ve also partnered with its sister company, CJ E&M to develop Top Gear Korea. And now, we worked with them to debut a BBC Brit branded space,” said Soojin Chung, GM of BBC Worldwide in North East Asia. “This deal seals our commitment. We will continue to work with CJ to develop new and innovative ways to meet the needs of their discerning viewers.”
Mr Younggook Lee, Chief Marketing Officer, CJ Hellovision, commented: “BBC Earth and BBC World News has grown steadily and have a fan base in Korea. We are delighted to be working with BBC Worldwide again to launch our new OTT player with BBC Brit content, and are looking forward to future opportunities for collaboration.”
