In the 46th edition of the Clio Entertainment Award, Globo received the first Grand Clio in Entertainment granted to a Latin American company in what is today considered one of the most important creative communication festivals for the global entertainment industry. The award was given for the campaign ´Powered by Respect´ (Movido a Respeito), which had already won this year a Silver Lion for innovation at Cannes Lions, one of the most prestigious advertising festival in the world. The trophy coveted by major players such as movie studios, major television networks, producers of games, and agencies was granted last night (11/2), in a ceremony that packed the Ace Hotel in Los Angeles, USA, presented by the North American actor Jeffrey Tambor.
In his acceptance speech of the Grand Clio, Sergio Valente, Globo’s Director of Communication, thanked the jury for the recognition of the campaign, which had the partnership of the Rodrigo Mendes Institute and aimed to show the importance of including people with disabilities in society. “We live in a huge country and have a large number of viewers. We cover 98% of Brazilian territory, reaching around 100 million people every day. That’s a lot of people! And a lot of responsibility”, he says, adding: “We are all experiencing difficult times, so respect is very important in Brazil, here, or anywhere else in the world.” On stage, together with two of the campaign’s creative professionals, Marcelo Felicio and Monica Tommasi, Sergio made it a point to thank everyone who was part of the work. “This was only possible thanks to the work of so many people. We are here today with more than 130 people. Thank you!”, he added, receiving a strong round of applause.
If in the Cannes festival ´Powered by Respect´ took home a Lion in Innovation in the Creative Data category, which recognizes the most innovative communication actions in the world, at Clio Entertainment, the campaign not only received the gold among the other companies in Television/Streaming, but also received the Grand Clio in Entertainment among all winners of the Social Goodcategory. Launched at the beginning of the Formula 1 season in 2017, the campaign used the most innovative technological resources to allow the founder of the Institute, Rodrigo Mendes, who is tetraplegic, to drive a Formula 1 car using only brain waves and overcoming limitations.
In 2016, Globo was the winner of the Clio Entertainment with two bronze medals, with the campaign ´Corruption´ (Corrupção) for ´GloboNews´ in the Film category – Scripted, and ´Padim Ciço´ in Motion Graphics for ‘Fantástico’. Created in 1971, Clio Entertainment – formerly called Clio Key Art Awards – seeks to award the most creative work in communication associated with the entertainment industry, monitoring advances in technology, innovation, and creativity in films, TV, and games. Created in 1971 to celebrate the best in film promotion, the award ceremony became a property of Clios in 2015, and has The Hollywood Reporter as a partner. “We are amidst great changes that will demand continuous innovation and new guidelines,” said the president of the Clio festivals, Nicole Purcell. “And Clio Entertainment will continue to support creative professionals and celebrate important work taking place throughout the world in film promotion, TV, games, and entertainment.”
