Dubai, Paris – Eutelsat Communications  presented the results of its industry-benchmark survey on TV trends across the Middle East and North Africa at the ASBU BroadcastPro Selevision Summit in Dubai.

Satellite TV reception in the MENA region has continued to increase its market-share compared to terrestrial and IPTV, and now reaches into 59 million homes. This represents 94% of the 62.2 million TV homes in 14 Arab-speaking countries, up from 92% only 12 months ago.

Eutelsat’s 7/8° West neighbourhood has further reinforced its pole position, with reach into 56.2 million homes in 14 Arab countries, up 3.1 million homes in only one year. The attraction of 7/8° West for 95% of the satellite homes in the region is driven by an exceptional line-up of over 1,200 Arabic and international channels, with a high diversity of free-to-air content and exclusivity (55% of exclusive channels). This latest audience growth also reflects the expanding offer of High Definition content at 7/8° West, up 34% in 12 months to 179 channels (15% of channels).