London – Entertainment One (eOne) has tapped Joyce Yeung as Executive Vice President Sales, APAC, announced by Stuart Baxter, President, eOne Television International. Based in the Company’s recently opened Hong Kong office and reporting to Baxter, Yeung will lead sales efforts and the Asia Pac team to drive sales across all eOne Film and TV content to broadcasters and OTT platforms across PayTV, FreeTV, SVOD and AVOD throughout the region.
Yeung’s appointment is part of eOne’s overall expansion strategy to build and broaden relationships with new and existing clients and leverage the high growth of all content sales activity within the local markets. eOne has built an international footprint of sales offices across Europe, US, Australia, Canada, with Germany and now Hong Kong added to the growing infrastructure. In addition to Yeung, eOne recently appointed Dan Gopal as Executive Vice President, Sales to lead the EMEA sales efforts.
“We are delighted to welcome Joyce to the company,” commented Baxter. “APAC is an important region for us and Joyce’s extensive market knowledge, experience and relationships in the region will be crucially important to eOne and our leadership team as we continue to build on the company’s growth and expand our global presence.”