BBC.com  announced the launch of BBC Designed – the first luxury “supersection” on BBC.com. As alluded to during BBC.com’s inaugural NewFronts earlier this year, BBC Designed has been created as a response to growing audience and commercial interest around premium content within the luxury sector.

 

BBC Designed features the best of global, game-changing design, focusing on the most pioneering and cutting-edge innovations, as well as exploring the historical and cultural impact that design has on our lives. Smart, stylish, and thought-provoking, the new supersection will focus on four areas of editorial: Dress (fashion and style), Dwell (architecture), Drive (transportation), and Device (technology). The US launch is sponsored by Genesis, a global luxury automotive brand that delivers the highest standards of performance, design, and innovation.

 

BBC.com also announced that it has developed a new digital product which allows it to create bespoke sponsorable supersections, offering themed editorial packages with their own unique look and feel. The new product ensures that brands can take advantage of the latest user experience and viewability techniques, sponsor top quality, brand-safe content.