Calif. – The groundbreaking STARZ Original series, “Outlander,” returns to record high viewership of nearly 1.5 million (1.49M) Live+SD viewers for the 8PM premiere and 2.1 million (2.09M) Live+SD viewers on Sunday night in total over the three STARZ airings. “Outlander” saw strong gains in overall viewership in its third season, despite facing heavy TV competition on Sunday night, as well as the impact of millions of households tragically affected by the recent hurricanes.The “Outlander” season three premiere episode performance of 1.49M viewers is the most at Starz for a season premiere after “Power” season 3 (2.26M) and “Power” season 4 (1.68M).
Based on historical “Outlander” viewing from the recently hurricane-affected markets, “Outlander” season three viewership could likely have been roughly equivalent to that for the season premiere of “Power” season four.” The “Outlander” season three total Sunday night premiere episode viewership performance of 2.09M is the most ever for “Outlander,” besting the series’ landmark “The Wedding” episode (2.04M)2
“Outlander’s season three premiere was the 3rd largest in 2017 for scripted dramas in premium pay TV (following “Game of Thrones,” “Power”) Additional premiere episode series-high viewership records achieved were with women: W18+ (948K) and W35+ (899K), and adults ages 50 and over: P50+ (1.05M). These series-high benchmarks represent gains versus the second season premiere of “Outlander” of 8% for W18+ (878K), 13% for W35+ (799K), and P50+ 15% (911K). The viewership performance with women 35+ and adults 50+ puts this episode of “Outlander” as the most watched scripted series in all premium pay TV in 2017, behind only “Game of Thrones,” and are all-time highs at Starz.
