Nickelodeon


Asia-Pacific Nickelodeon SpongeBob Game Station app Viacom Inc

Parent brand: Viacom Inc. Sub or Sibling brands: Nick Jr., MTV, Comedy Central and Paramount Channel Ownership in Asia-Pacific: Viacom International Media Networks Senior executives for Asia-Pacific: Syahrizan Mansor, Vice President, Nickelodeon Asia, Viacom International Media Networks.

Channel description: Nickelodeon, now in its 38th year, is the leading entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus special events, consumers’ products, digital, recreation, books and feature films. Nickelodeon’s brands reach 1.1 billion cumulative subscribers in more than 170 countries and territories, via more than 80+ locally programmed channels and branded blocks.

Nick Jr. is “the Smart Place to Play,” giving kids and parents what they want – educational and entertaining content with great stories and characters that empower kids to learn while they play. The educational curriculum is in everything Nick Jr. does – the shows, packaging and promos – delivered by all the Nick Jr. characters kids know and love. The award-winning and exclusive international properties including Dora the Explorer, PAW Patrol, Nella the Prince Knight, Blaze and the Monster Machines, and Shimmer and Shine, are designed to engage and encourage early childhood development.

Nick Jr. is “the Smart Place to Play,” giving kids and parents what they want – educational and entertaining content with great stories and characters that empower kids to learn while they play. The educational curriculum is in everything Nick Jr. does – the shows, packaging and promos – delivered by all the Nick Jr. characters kids know and love. Its award-winning property PAW Patrol, and other world-class programmes such as Shimmer and Shine, and Blaze and the Monster Machines are designed to engage and encourage early childhood development.

Scheduling policy: Nickelodeon’s schedule features 24- hour programming catered for kids between 4 to 14 years old.

Nick Jr.’s schedule features 24- hour commercial-free programming consisting of original and acquired content catered for pre-schoolers between 2 to 6 years old and their parents and caregivers.

Distribution in Asia-Pacific: Nickelodeon: Over 101 million households in Asia Pacific.

Nick Jr: Over 46 million households in Asia Pacific.



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