Parent brand: Viacom Inc. Sub or Sibling brands: Nick Jr., MTV, Comedy Central and Paramount Channel Ownership in Asia-Pacific: Viacom International Media Networks Senior executives for Asia-Pacific: Syahrizan Mansor, Vice President, Nickelodeon Asia, Viacom International Media Networks.
Channel description: Nickelodeon, now in its 38th year, is the leading entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus special events, consumers’ products, digital, recreation, books and feature films. Nickelodeon’s brands reach 1.1 billion cumulative subscribers in more than 170 countries and territories, via more than 80+ locally programmed channels and branded blocks.
Nick Jr. is “the Smart Place to Play,” giving kids and parents what they want – educational and entertaining content with great stories and characters that empower kids to learn while they play. The educational curriculum is in everything Nick Jr. does – the shows, packaging and promos – delivered by all the Nick Jr. characters kids know and love. The award-winning and exclusive international properties including Dora the Explorer, PAW Patrol, Nella the Prince Knight, Blaze and the Monster Machines, and Shimmer and Shine, are designed to engage and encourage early childhood development.
Nick Jr. is “the Smart Place to Play,” giving kids and parents what they want – educational and entertaining content with great stories and characters that empower kids to learn while they play. The educational curriculum is in everything Nick Jr. does – the shows, packaging and promos – delivered by all the Nick Jr. characters kids know and love. Its award-winning property PAW Patrol, and other world-class programmes such as Shimmer and Shine, and Blaze and the Monster Machines are designed to engage and encourage early childhood development.
Scheduling policy: Nickelodeon’s schedule features 24- hour programming catered for kids between 4 to 14 years old.
Nick Jr.’s schedule features 24- hour commercial-free programming consisting of original and acquired content catered for pre-schoolers between 2 to 6 years old and their parents and caregivers.
Distribution in Asia-Pacific: Nickelodeon: Over 101 million households in Asia Pacific.
Nick Jr: Over 46 million households in Asia Pacific.
Key carriage agreements in Asia-Pacific: Nickelodeon and Nick Jr. is available on major operators across Asia Pacific.
Key tiers: Nickelodeon and Nick Jr. is generally available as part of the basic or premium packages provided by affiliates.
On-line, VOD, SVOD or mobile deals: Nickelodeon: To create the best experience for users, a new and streamlined look for the Nickelodeon Play app was unveiled in July 2017, so that kids can have easier access to their favourite content. Created for kids, their parents and caregivers, Nickelodeon Play is a safe destination jam-packed with the best and funniest Nickelodeon content including access to hundreds of show episodes, where users can unwind with non-stop humour and endless surprises.
Nick Jr: Nickelodeon’s own preschool website, NickJr.tv, was launched in November 2016. Nick Jr.’s popular On Demand content is widely available through authenticated Catch Up VOD and SVOD on various affiliate partners, and Nick Jr. works with international, regional and local digital video platforms to offer preschoolers’ favourite Nickelodeon shows whenever, wherever they want.
Recent and upcoming developments: Nickelodeon and Nick Jr. are the #1 and #2 Pay TV kids’ channels1 in Singapore for 12 months (August 2016 – July 2017). This was achieved through a multi-platform approach from the Nickelodeon Play app, to on-air programming, and to on-ground experiences.
In gaming, the SpongeBob Game Station app is a mobile game platform that hosts multiple SpongeBob SquarePants themed games within one app, delivering the digital SpongeBob franchise across various genres for broader user appeal. It is currently available in 133 countries and can be played in 16 languages.
“Nella the Princess Knight: Kingdom Adventures”, an exclusive international app featuring a suite of games based on socialemotional lessons taught in the show, was launched in August 2017. The premise of the show and fun factor of the app clearly resonated with fans as it was the 12th highest most downloaded game after two weeks (excluding USA), with Malaysia having the most downloads. It was the #1 kid’s game in 71 countries on iTunes, and the #1 in 16 countries on Google Play.
Upcoming Shows: Nickelodeon: I Am Frankie, Pinky Malinky, Escape from Mr. Lemoncello’s Library, The Adventures of Kid Danger and Captain Man, and Hey Arnold: The Jungle Movie. Nick Jr: Sunny Day, Becca’s Bunch, and Top Wing
