Milan – Bic Formats the independent creative hub created by Axel Fiacco (formerly head of develop at Mediaset and editor of MTV) specialised in international formats is launching 2 new formats at the upcoming MIPCOM that will warm up the buyers – he said. “I firmly believe in creativity that is the heart of the content with original concepts, mechanisms of strong impact and distinctive quality”, and the formats to be present at the market are really original.