POPS Worldwide and TV Asahi have announced their collaboration on the first official release of Doraemon animation series in the digital market in Vietnam. At the same time, POPS Worldwide has also announced that POPS Kids is the very first YouTube channel in the world to be authorized to release Doraemon series on this digital platform.
In order to bring to Vietnamese audience many interesting premium international content, POPS Worldwide has partnered with many worldwide entertainment companies such as Turner (part of Warner Bros and Discovery to release content for local audiences. And TV Asahi Corporation is the next international partner in POPS Worldwide’s strategy to bring world-renowned programs to Vietnam.
TV Asahi’s release of Doraemon animation series on POPS Kids can be said to be a big innovation with this animated series. In recent years, the exploding growth and significant revenue streams from digital market has made some big brands from TVs and media field such as TV Asahi, gradually step in. And their choice of partnership with POPS Worldwide in the first release of Doraemon series on POPS Kids partly reflects the growth of Vietnam’s digital market in Asia.
Esther Nguyen, Founder and CEO of POPS Worldwide, said: “POPS Worldwide is excited to be working with TV Asahi Corporation and welcomes Doraemon – the legendary Japanese robotic cat character to POPS Kids. Doraemon is one of the most loved international cartoon characters in Vietnam since 1992. Many Vietnamese have grown up watching Doraemon on TV and we are fortunate that POPS Kids is bringing Doraemon to a new generation of viewers. With our leading expertise in releasing entertainment contents in Southeast Asia, this extensive partnership opens a new relationship between POPS and TV Asahi. By collaborating through the official release of the Doraemon series on POPS Kids, we are delighted that the content for children in Vietnam will be richer and more diverse.”
With the desire to become the leading children entertainment channel in Vietnam, POPS Kids is continuously investing in the development of two types of content including Vietnamese self-produced content and content from the cooperation with major partners on the world. Most highlighted series are the children music show namely Mam Choi La and series of cartoons from Boomerang. Continuing to be the only channel in Vietnam selected by TV Asahi to release Doraemon reflects the growth and influence of POPS Kids in the digital market.
By the end of March 2016, POPS Worldwide teamed up with Turner (part of Warner Bros.) to bring several Boomerang series on POPS Kids. Boomerang has had a very successful first year in Vietnam, contributing to the 2 billion YouTube lifetime views on POPS Kids. With the exclusive release of animated films with such world-renowned figures as Tom & Jerry, Ben 10, The Powerpuff Girls, and now Doraemon, POPS Kids is destination of international cartoon characters by Vietnamese version for Vietnamese kids. In the future, POPS Kids will welcome more famous international cartoon characters.
