Mumbai- MTV, the universe of the young and the creator of cutting edge content is all set to make young entrepreneurial dreams come true with the launch of a unique new reality show MTV Dropout Pvt. Ltd presented by Droom.in. Powered by Micromax and Maruti Suzuki, Grooming partner Gillette which will see the birth of the world’s first ever start-up formed on television. Created by Monozygotic and co-developed by MTV and Monozygotic, the show will premiere on VOOT.
Dropout Pvt. Ltd is a show that will take viewers through the process of identifying and transforming dropouts into the ideal start-up team and kick-starting their entrepreneurial journey. It is the birth of a first-of-its’-kind start-up company which is formed following a massive nationwide hunt to find hidden gems; the most brilliant people outside the established management and entrepreneurial system. These mavericks will then be groomed by industry leaders through trials-by-fire where they will have to solve real-world business problems in a short span of time.
Expert businessmen who have excelled in their respective fields, Sandeep Aggarwal, CEO & Founder of Droom.in; Anisha Singh, CEO & Co-founder Mydala.com; Alok Kejriwal, CEO & Co-founder of Games2Win along with the show’s hosts and creators Raghu Ram & Rajiv Laxman, Co-founders, Monozygotic will be a part of esteemed panels identifying and transforming ‘dropouts’ into the dream start-up team to kick-start their entrepreneurial journey.
Speaking about the first season of Dropout Pvt. Ltd., Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18 said, “India is brimming with young untapped energy keen on making ideas come to life and we at MTV, believe that as the largest platform for everything related to the youth, it is our responsibility to recognize, channelize and mobilize this energy by providing the youth with the right tools to make ideas happen. MTV aims at empowering these youngsters by providing them the biggest encouragement in the form of Dropout Pvt. Ltd. to kick start their entrepreneurial dreams. We at MTV realize that the youth today with their ‘go-getter’ attitude is willing to dream big to achieve their goals. We just want to give them the wings to fly.”
Speaking about the show, Raghu Ram, Co-founder of Monozygotic shared, “This exciting new show which revolves around the idea of entrepreneurship will be all about gutsy young minds keen on achieving their dreams. Rajiv and I saw a lot of potential in the idea of the show and we sat down with the MTV team to discuss and finalize the concept. The two of us together have conceptualized the show and will be producing and hosting the show as well. This is India’s first of its kind startup reality show aimed at the youth and we hope to boost the confidence of a lot of youngsters out there as we already have a long-standing connection with the youth of India.”
Speaking about the show, Sandeep Aggarwal, CEO & Founder of Droom.in shared, “Dropout Pvt. Ltd. is a brilliant concept. This is an amazing platform for young minds who have a knack to start something of their own to be pitted against the biggest real-world business challenges, who must survive to form India’s dream startup team. Entrepreneurship is nothing without risk- taking and taking risks is scary whether you are going for a game of poker or quitting your college to pursue one of your promising business ideas. Entrepreneurship is a real test of once conviction, confidence and courage and the ones who take risks ultimately reach their destination. Dropout Pvt. Ltd. will be a great kick starter for all the risk- takers out there!”