London – Driven by faster broadband and widespread take-up of connected devices, the cumulative number of children’s video on-demand services grew 136 percent from 74 services in 2012 to 175 in 2016, according to IHS Markit  a world leader in critical information, analytics and solutions.  An increase in original exclusive online content, ease of online payment, and the offer of a secure environment for age-appropriate content have further encouraged the uptake of on-demand content.

“The number of children’s video on-demand has boomed in the last five years, with traditional linear broadcasters reaching their audiences online and a wave of new players led by Amazon, Netflix and YouTube competing for eyeballs,” said Tim Westcott, senior principal analyst at IHS Markit. “Children do not have the same ingrained loyalty to existing media brands as older viewers, so it is not just a battle for today’s under-12 audience but also about establishing awareness among future consumers.”