Network, Inc. (GMA) continues to be the country’s TV network of choice based on data from the industry’s widely trusted ratings service provider, Nielsen TV Audience Measurement. GMA ruled across all dayparts in the National Urban Television Audience Measurement (NUTAM) with an average total day people audience share of 43.5 percent; leading ABS-CBN’s 37 percent by 6.5 points.
Similarly in Urban Luzon, which accounts for 77 percent of the total urban TV household population in the country, the Kapuso Network maintained a strong lead from morning to evening block with an average people audience share of 50.3 percent; besting competition by 19.5 points.
Majority of the shows in NUTAM’s list of top-rating programs were from GMA. Likewise, in Urban Luzon, the Kapuso Network bagged the first 9 spots in the list of top programs led by Pepito Manaloto, Magpakailanman, Kapuso Mo, Jessica Soho, Mulawin vs. Ravena, 24 Oras, My Love from the Star, Daig Kayo ng Lola Ko, 24 Oras Weekend, and Ika-6 Na Utos. Meanwhile, GMA-7’s airing of the Battle of Brisbane: Pacquiao vs Horn was the most watched TV special nationwide and in Urban Luzon last month. More Filipinos also tuned in to GMA’s live telecast of President Rodrigo Duterte’s second State of the Nation Address (SONA).
GMA Network’s “SONA 2017” became the most watched coverage nationwide with 37.4 percent people audience share; outranking ABS-CBN’s “Pangako ng Pagbabago: SONA 2017,” which only got 34.3 percent. GMA-7’s coverage registered an even bigger margin in Urban Luzon with 43.2 percent people audience share versus competition’s 26.2 percent. Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2016, Nielsen TV Audience Measurement increased its client pool to a total of 36 clients/subscribers consisting of 12 local TV networks including TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; 5 regional clients; 2 block timers and 17 media agencies.
