Globo hit a major home run in the first half of 2017. The network had the best six months of the last five years and was the only Brazilian network to increase its ratings over the same period last year. From January to June, the average 24-hour audience reached 98.1 million people on the Brazilian National Television Panel, significantly larger than the same period in 2016 and the network’s best performance since 2012.
This positive performance is the result of quality and diversified content along with a product release strategy, investments in talent and innovation, and Globo’s daily interaction with viewers through its relationship channels. In addition to these factors there is the strength of the formats that keep being the preferences in the Brazilian audience: the telenovelas, which will soon have three brand new integrated and dedicated studios with state-of-the-art technology; and the series, which prompted the network to create the recently opened Casa dos Roteiristas (“House of Screenwriters”, in a loose translation) – a creative hub for project production geared to the national and international markets.
The phenomenon was recently confirmed with Globo’s prime time hits, ‘A Força do Querer’, which reached more than 100 million people in its first few weeks alone, and ‘Pega Pega’. The vitality and adaptability of the telenovelas drive the Brazilian company to maintain its constantly increasing investments in talent and creative infrastructure, production and post-production, delivering modern and relevant work that captivate audiences across Brazil.
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