London-FremantleMedia International announced the appointment of Katrina Neylon to the role of Executive Vice President, Global Content. Katrina will manage the existing Global Content team and oversee the acquisition strategy for all scripted and non-scripted programming for FremantleMedia International (FMI) with a look to generate strong commercial returns for all partners.

Working creatively with a mix of third party and in-house producers to invest, develop and acquire content, Katrina and the team will continue to source top-quality programming from around the world to build and complement FMI’s current pipeline. Joining the company next month, Katrina will report into Jens Richter, CEO, FMI.

 

Jens Richter said: “We are thrilled to welcome Katrina to FMI. With a standout reputation, in-depth industry knowledge, as well as fantastic producer relationships, Katrina is the ideal executive to lead our Global Content team. Katrina’s extensive experience of complex deal making and commercial acumen will be key to continuing our business growth strategy.”

 

On her appointment, Katrina Neylon said: “FremantleMedia International has an established reputation for high-end quality content and I look forward to working with the team to build upon their ambitious plans of working with the best producer and writer talent in the business.”

Katrina joins FremantleMedia from Studiocanal where she held the position of EVP of International Sales and Marketing, and oversaw the global sales strategy for Studiocanal’s extensive TV production slate and drove global and multi-territory deals. Prior to her position at Studiocanal, Katrina was SVP of Sales, EMEA at Shine International where she managed the EMEA sales team. Katrina has also held sales and management roles at Disney ABC International Television and Twentieth Century Fox International Television.