Imagen Televisión in Mexico will premiere Brave And Beautiful today, having concluded a deal with international distributor Eccho Rights for the star studded Turkish Drama from producers Ay Yapim. Additionally the broadcaster have acquired Insider, another huge hit for Ay Yapim from the past year, to air in Mexico later in 2017.

Following a successful run on Star TV during 2016-17, Brave and Beautiful has been the subject of a number of highly competitive bidding wars in the international market, with the huge worldwide following of its lead actors Kıvanç Tatlıtuğ and Tuba Büyüküstün acting as a catalyst. In Mexico the series is titled Cezür (for Tatlıtuğ’s character), and will broadcast daily in the 6pm slot.

Meanwhile Insider has piqued international buyers’ interests with phenomenal performance in Turkey, where the show was an unprecedented success for channel Show TV and obtained record breaking viewing figures online. This success continues on Mega in Chile where the series debuted last month with very strong ratings.

“These Ay Yapim series were among the most anticipated launches in Eccho Rights’ history, and the amazing quality of production, and audience reactions have more than justified that anticipation,” says Fredrik af Malmborg, Managing Director at Eccho Rights.

“The reception in Latam has been overwhelmingly positive for these series and interest continues to be high across the territory,” says Eccho’s Head of Latin America, Barbora Susterova. “With Insider already performing so well in Chile, the success looks likely to keep growing.”

Brave And Beautiful is a romance set against a deep, historical family feud that calls in to question Cesur’s (Tatlıtuğ) motives when he appears as a heroic stranger to save Sühan (Büyüküstün) when her life is in danger.

Insider sees two estranged brothers as moles on opposite sides of the law, each trying to uncover the other’s identity, unaware of their shared personal history. Insider stars Çağatay Ulusoy and Aras Bulut İynemli.