Stockholm, Sweden,– Accedo the video experience pioneer, has worked with British broadcaster, Channel 4, to extend its redesigned All 4 video on demand service to additional platforms, including Now TV on Roku. Accedo and Channel 4 are building on a long history of collaborating on the design, development and launch of multiple big screen implementations of Channel 4’s non-linear TV products. The updated All 4, initially launched on Fire TV last year, is now available across the UK on Now TV/Roku, Samsung Connected TVs, Amazon Fire, PlayStation 3 and 4, Freeview Play, and Freesat.

“Our viewers are increasingly consuming content on a wide range of devices alongside the traditional linear programming model,” commented Keith Underwood, Channel 4’s Director of Strategy and Technology. “For us it is extremely important that we deliver great content in a compelling way to as many devices as possible, where we know we have viewers with a huge appetite for high-quality, public-service content. Having a dedicated team of technical Accedo staff on hand to work with us to develop and deliver this service is extremely valuable. It gives us insights, agility and a development velocity that we need in this fast-growing market.”