Viacom International Media Networks (VIMN), a division of Viacom Inc. and Solar Entertainment Corporation, a Philippine content provider and television network, announced their collaboration to launch a brand new local MTV channel, MTVph in the country. Under the agreement, the two companies will collaborate on local production, distribution, marketing and advertising sales for MTVph and it will become the network’s new dedicated Filipino feed.

“We are thrilled to work with Solar Entertainment Corporation to not only bring a brand new MTVph into the Philippines, but expand MTV’s reach across platforms. We already have a strong MTV fan base in the country, so this move solidifies our on-going commitment to bolster local programming to cater to the viewing preferences of our Filipino young audience,” said Paras Sharma, Senior Vice President and General Manager, Southeast Asia, Viacom International Media Networks.