Mumbai – Salman Khan’s Being Human E-Cycle announced its partnership with Amazon.in to launch online exclusively on Prime Day. The products will be exclusively available to Prime members from 6 pm on Monday, July 10. To be launched in two different models – BH12 and BH27, Being Human E Cycle is a hybrid between battery and manual human power. These cycles have a pedal assist and rechargeable batteries providing customers with the freedom to cycle or ride like a bike at their discretion. Priced at INR 40,323 and INR 57,577 respectively, BH12 and BH27 can reach a speed of max 25km/hr for a unique riding experience.

Commenting on the exclusive launch on Prime Day, Mr. Atul Gupta, Chief Executive Officer, Being Human E-Cycle said “Being Human E-cycle illustrate a responsible choice for shaping our future, a quality that resonates with dynamic, tech-savvy and new-age Prime members. Prime Day is a special day created for these customers, making it a perfect platform for us to launch Being Human E-cycle. We look forward to a successful Prime Day on Amazon.in.”

Akshay Sahi, Director & Head, Amazon Prime, India added, “Prime brings to members the best of Amazon with unlimited free fast delivery, ad-free video streaming, exclusive selection & deals, and much more. Prime Day gives Prime members 30 hours of exciting shopping with great deals & exclusive launches across a wide range of categories, with new deals being added all through the day. We are delighted to partner with the highly popular Being Human brand to exclusively offer their E-cycles to Prime members for India’s first Prime Day.”