Madrid – Nottingham Forest, L&Magent of the animated TV series of PLAYMOBIL’s Super4, in Iberia, has signed an agreement with Laboratorios Kin for the development of Dental Care products. Laboratorios Kin, one of the most important pharmaceutical companies in Iberia, has recently launched toothbrushes and toothpastes featuring the characters of Super 4, at pharmacies and parapharmacies in Spain and Portugal.
For the products release, Laboratorios Kin has developed a special launching pack which includes a toothbrush, toothpaste and PLAYMOBIL Super 4 figurines of Gene, Alex, Twinkle or Leonora, the main characters of the series.
Super 4 (2 seasons of 52×12), produced by Method Animation and morgen studios, is an action and adventures series inspired by the world of PLAYMOBIL, in which four heroes with different personalities and origins will experience great adventures. Aimed for kids aged 5 to 9, Super 4 is full of comedy and suspense.
In Spain, the series is aired on Disney Channel since Monday April the 24th and it is being broadcasted also in Canal Panda and TV3. In Portugal, Super 4 is being broadcast on Canal Panda.
Javier Sánchez, Iberia Comercial Director of Laboratorios Kin, says: “We are convinced that this new line of PLAYMOBIL Super 4,aimed for a target of +5 years, composed by a toothbrush and a strawberry flavor tooth gel of 75ml and accompanied by a special launch pack with a figure of PLAYMOBIL Super 4 as a gift, will be a sales success in pharmacies and parapharmacies, for the high quality of the products as well as for the great knowledge that the PLAYMOBIL Super 4 brand has among the children’s youth audience”.
Laura García Ortega, Commercial Director of Nottingham Forest, adds: “To make PLAYMOBIL’s Super 4 licensed product requires a high level of quality that Laboratorios Kin has. The products are very attractive and we are sure they are going to be a top seller, even more with the recent release of the series on Disney Channel”.