Kuala Lumpur – Astro Malaysia Holdings Berhad (“Astro”) and Kumpulan Media Karangkraf Sdn Bhd (‘Karangkraf”) entered into a Memorandum of Understanding (“MoU”) to form a joint venture company (“JV Co”) for the creation and monetisation of content verticals in Malaysia and the Nusantara region.

Dato’ Rohana Rozhan, Group Chief Executive Officer of Astro said, “At core of this collaboration, we aim to pursue co-creation of a comprehensive line up of content IPs across Malay and Islamic verticals. The on-going trend of digital media consumption, paid or ads-supported, has expanded Astro’s addressable audience base in Malaysia considerably from households to individuals. Serving this diverse audience across a range of windows from theatrical, to TV, to digital and commerce, requires a wider breadth of IPs in order to satisfy the unique needs of each consumer segment. Ownership of these IPs allows us to maximise monetisation potential from licensing, Adex, subscriptions and commerce, while at the same time anchor a long-term sustainable role for us in the media value chain.