Los Angeles & London – GroupM, the world’s leading media investment group, announced the launch of Motion Content Group (Motion), a new global content investment and rights management company, to meet the ever-growing market demand for new economic models for premium content across the entertainment and media marketplace.

Motion will invest and partner with the world’s leading talent, producers and distributors to fund, develop, produce and distribute premium content. It will also consolidate and diversify GroupM’s content investments and operations to-date, as well as utilise GroupM’s & WPP’s worldwide network of relationships and content expertise for scale and competitive advantage.

Motion also supports WPP’s ongoing strategic focus and investments into content, which has seen notable strategic investments into companies such as Imagine Entertainment , The Weinstein Company , Media Rights Capital , MediaPro and All Def Digital, Russell Simmons’ digital venture.