Mumbai, India – Leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) has achieved the certification for bring a Great Place to Work by the Great Place to Work Institute, India. The Great Place to Work framework assesses an organisation on employee perception through Trust Index dimensions namely, credibility, respect, camaraderie, pride and fairness. It further evaluates and benchmarks people practices through Culture Audit. Based on this framework, it was revealed that Zee Entertainment had significantly positive employee perception and robust people practices, which identified it as an organization with a Great Culture.
Speaking on this noteworthy achievement, Punit Goenka, MD & CEO, ZEEL said, “My heartiest congratulations to the team on ZEE being certified as a Great Place to Work®. At ZEE, we consider our employees as our most valued asset and this certification only goes to reinforce the fact that we are taking focused and proactive steps in nurturing our talent.”
Elaborating further, Praveer Priyadarshi, Chief People Officer, ZEEL said, “With the Group philosophy of “Vasudhaiva Kutumbakam – The World Is My Family” woven into the fabric of ZEE culture, we believe in fostering the growth and development of every member of the ZEE family. Our Human Resources practice at ZEE has been instrumental in driving this change and providing constant support to businesses by creating collaborative working relationships through our SAMWAD philosophy, talent-based hiring, rewarding through robust performance management processes, recognizing top performers through our Employee Recognition Program – ‘Zeelompics’, identification, development and nurturing of our talent through our High-Potential Development Program – ‘ACE’. Our global presence provides our employees an opportunity to perform and demonstrate their talent effectively in diverse markets and cultural context.”
Every year, over 8000 companies from across 50 countries participate in the certification program conducted by the Great Place to Work Institute. Great Place to Work Institute blends an analysis of the employees’ workplace experience through the Trust Index Survey, along with an assessment of the organisation’s processes and practices via a Culture Audit. In addition, this year, representatives from Great Place to Work Institute, India had visited the ZEE office in Mumbai and interacted with employees to understand their work experiences at ZEE to get a first-hand experience of the organisation’s culture and processes, for the purpose of benchmarking against other organizations across industries.