Russia -. The latest Russian cartoons Be-Be-Bears and Paper Tales are officially available to audiences across the Middle East and North Africa on the DKids network (Discovery Kids MENA channel). Fully-adapted into Arabic language, including high-quality dubbing and graphics, these fresh animated tales are gaining ground in the market, having already earned attention and love from the youngest audiences across the region. DKids is available through the Pay-TV platform beIN (Qatar) on channel 110.
Be-Be-Bears and Paper Tales were created and produced by a well-established animation studio Parovoz, commissioned by Digital Television Russia (DTR) and exclusively distributed by Signal Media. Both series target children’s audiences of 3 to 6 years old, but are fun to watch as well as engaging for older kids, too. Both cartoons promote positive attitudes towards life by encouraging creativity, out-of-the-box thinking, and teaching problem-solving skills along with the ability to forge friendships despite differences.
Each cartoon has been presented to and already made popular with international audiences. Last year Be-Be-Bears became available through an online platform LeTV in China, and had scored 6 million views in the first three days of its launch. It also placed 15th most viewed among 1,500 animation titles at MIPJunior 2016. Paper Tales won Cyber Sousa’s Best Overseas Animation Series at the prestigious Xiamen International Animation Festival (China) in August, 2016. Both animation series have their own mobile apps on Androids and iOS devices. Be-Be-Bears is Apple Editor’s Choice in more than 70 countries, while Paper Tales leads ratings in categories of Top Paid, Top Free, and Top Grossing on iOS. DTR apps were downloaded 10 million times across all mobile devices.
DTR and Signal Media are excited to bring these amazing animation series to the MENA region. Collaboration with Discovery has been a big new step for us. DKids is a renowned kids’ brand with a long history and millions of viewers all over the world. It is a challenge to reach and match up to the DKids brand. We are sure that our animation will not only become a part of the TV schedule, but will also become the reason kids and their parents in all countries within the MENA region pick up the remote to switch on DKids – Mikhail Kovalchuk, CEO of Signal Media company said.
