Madrid – The Olympic Channel and the International World Games Association (IWGA) announced a cooperation agreement which includes media rights to The World Games 2017. As part of the agreement, the Olympic Channel will live stream daily coverage from the 10th edition of The World Games, which take place 20-30 July, in Wroclaw, Poland. The IWGA is an IOC Recognised Organisation and becomes the 50th federation or organisation partner of the Olympic Channel.
“We are excited to work with the International World Games Association to showcase their premier event,” said Mark Parkman, general manager of the Olympic Channel. “The World Games are a great way to provide additional exposure to these growing sports and introduce new sports to our audiences.”
“Live streaming daily coverage of The World Games on the Olympic Channel is an important step forward for us and we are happy to promote our federations of our sports in this way too. This is a good addition to our already existing cooperation with the IOC,” said Joachim Gossow, CEO of the IWGA.
The World Games take place every four years in the year following the Olympic Summer Games. Approximately 4,500 athletes, who will compete in 180 medal events during the Games, and officials from more than 100 countries will take part in this year’s World Games. The event showcases 27 official sports including: Air Sports, Archery, Beach Handball, Billiards, Boules Sport, Bowling, Canoe Polo, DanceSport, Fistball, Floorball, Flying Disc, Gymnastics, Ju-jitsu, Karate, Korfball, Lacrosse, Lifesaving, Muaythai, Orienteering, Powerlifting, Roller Sports, Sport Climbing, Squash, Sumo, Tug of war, Underwater sports, Water Ski and Wakeboard.
Since its launch in August 2016, the Olympic Channel has been streaming live events in collaboration with its federation and organisation partners. In addition to broadcasting live events, the Olympic Channel team is collaborating with its federation partners on innovative partnerships encompassing event coverage, highlights, magazine shows, news coverage, original programming and technical business solutions. The Olympic Channel is a ground-breaking global platform where fans can experience the power of sport and the excitement of the Olympic Games all year round, and is available worldwide via mobile apps for Android and iOS devices.
